About Auto Xtras
Central Wisconsin's Trusted Source for Auto Accessories & Professional Installation
At Auto Xtras, we're more than an auto accessories shop. We're a locally owned Wisconsin Rapids business dedicated to helping our customers protect, customize, and get more from the vehicles they rely on every day.
From truck caps and tonneau covers to undercoating, trailer equipment, performance upgrades, and more, we combine quality products with knowledgeable recommendations and professional installation—all from one trusted local team.
Built on Experience.
Driven by a Passion for Automotive.
Meet the Owner
Owner John Smith brings more than 20 years of hands-on automotive and welding experience to Auto Xtras.
After completing the Automotive Technician Program in 2005 and earning his Welding Technical Degree in 2006, John built a career around understanding how vehicles work, solving problems, and creating dependable solutions.
His love for trucks, automotive customization, and serving his community eventually led him to purchase Auto Xtras.
For John, it was an opportunity to create the kind of shop he believes vehicle owners deserve—a place where customers can find quality products, professional installation, knowledgeable advice, and honest service all under one roof.
Why Auto Xtras?
Your Vehicle Is an Investment. We're Here to Help You Protect It.
We know our customers work hard for their vehicles. That's why our goal isn't simply to sell accessories—it's to help you choose solutions that make sense for your vehicle, lifestyle, and needs.
Whether you're protecting your vehicle from harsh Wisconsin weather, improving towing capabilities, adding functional storage, upgrading your suspension, or creating a look that's uniquely yours, we're here to help you get the most value, performance, and enjoyment from your vehicle.
Quality Products. Professional Installation. Service You Can Trust.
We believe great service starts with listening to our customers and ends with work we're proud to stand behind.
.png)
20+ Years of Experience
Decades of automotive and welding experience provide the knowledge and craftsmanship behind every project.
.png)
Quality Products
We work with trusted automotive brands and products selected for durability, performance, and long-term value.
.png)
Professional Installation
Your upgrades are installed with attention to detail so they're ready to perform when you need them.
.png)
Personalized Solutions
Every vehicle and every customer is different. We'll help you find the right products and upgrades for how you actually use your vehicle.
Proudly Serving Central Wisconsin
Located in Wisconsin Rapids, WI, Auto Xtras proudly serves truck, SUV, and vehicle owners throughout Wisconsin Rapids, Nekoosa, Marshfield, Stevens Point, Babcock, Plainfield, Adams-Friendship, New Rome, and surrounding Central Wisconsin communities.
From hardworking contractors and farmers to families, outdoor enthusiasts, and business owners, we're here to help you build a vehicle that works better for the way you live.